The full ranking
Footballers, pop stars, and the platform itself. Ranked by follower count, these are the most-followed accounts on Instagram, led by the app brand and the most-followed human being on Earth.
Instagram (@instagram)
The platform's own account, a rolling showcase of featured creators and trends, is the single most-followed account on Instagram with about 700 million followers.
Cristiano Ronaldo (@cristiano)
The Portuguese forward is the most-followed human being on Earth across all social media, with roughly 672 million Instagram followers built over a record-breaking career.
Lionel Messi (@leomessi)
The Argentine World Cup winner is the most-followed South American on the platform and second among athletes, near 511 million followers.
Selena Gomez (@selenagomez)
The singer, actress, and Rare Beauty founder is the most-followed woman on Instagram, with about 415 million followers.
Kylie Jenner (@kyliejenner)
The media personality and cosmetics mogul commands roughly 390 million followers, long among the platform's most-followed women.
Dwayne Johnson (@therock)
The actor and former wrestler known as The Rock is the most-followed American man on Instagram, near 390 million followers.
Ariana Grande (@arianagrande)
The pop star and Wicked lead holds about 371 million followers, among the most-followed musicians on the platform.
Kim Kardashian (@kimkardashian)
The reality star turned billionaire Skims founder keeps roughly 353 million followers, the most-followed of the Kardashian-Jenner family after Kylie.
Beyoncé (@beyonce)
The singer shares tightly curated glimpses of her life and tours with about 307 million followers.
Khloé Kardashian (@khloekardashian)
The Good American founder and reality star rounds out the top ten with roughly 299 million followers.
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